They outnumber Boomers by 15 million. In just three years, a majority of them will be turning 30–and ready to spend big on home purchases (as much as $1.6 trillion!). Millennials know the urban areas are out of reach financially, so most are heading to the first and second ring suburbs of the city.
Are you ready to take advantage of this historic impact? In the Best in American Living article Designing for Millennials, John Guilliams tells you what to look for.